Programmatic Strategist

Company: VirtualVocations
Location: Rockville
Posted on: April 22, 2025

Job Description:

A company is looking for a Programmatic Strategist to manage digital media planning and execution for clients.
Key Responsibilities

Develop strategic media plans and provide recommendations for clients
Oversee the planning, execution, and optimization of digital media campaigns
Support and train junior team members and collaborate with internal teams for cohesive client strategies

Required Qualifications

5+ years of experience in digital media planning and buying, focusing on direct response marketing
3-5 years of hands-on experience with DSPs such as The Trade Desk or DV360
Experience managing campaigns with Google Display Network (GDN)
Proficient in PowerPoint and Excel
Strong understanding of quantitative concepts and measurement solutions

Keywords: VirtualVocations, Harrisburg , Programmatic Strategist, Other , Rockville, Pennsylvania

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