SENIOR MANAGER, MEDIA MEASUREMENT AND OPTIMIZATION
Company: Pfizer
Location: Collegeville
Posted on: September 30, 2024
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Job Description:
Pfizer is driving a transformation of its marketing
organization, that will see the best marketers of science support
the most trusted brand in the industry. As part of this
transformation, Pfizer has brought on board its first-ever Global
CMO, Drew Panayiotou, who is standing up a best-in-class Leadership
Team made up of subject matter experts and visionary practitioners.
- -Hiring 4 Senior Managers across therapeutic areas: Primary Care,
Brand Portfolio, Oncology and Specialty.These individuals will
report to the Director, Measurement and Optimization, and will be a
key resource in driving integrated media measurement at Pfizer.
They will work directly with agency partners, and internal
collaborators within the CMO to create a media measurement program
and refine, deliver, and enhance media optimization programs. They
will bring a deep understanding of the intricacies of media data
and analytics for major brands with experience in both building
enterprise media measurement frameworks and executing large scale
media performance optimization for healthcare clients. This person
will partner closely with other members of the CMO as well as other
- - -teams to drive a robust, data-driven, and highly strategic
approach that moves Pfizer from a leading 'pharma' brand into a
leading healthcare and patient-first organization.ROLE SUMMARY:The
-Sr. Manager, Media Measurement and Optimization, -is responsible
for implementing newly created enterprise media measurement
framework and KPIs, that take an integrated approach to media
reporting across audience, channel, site and creative, and media
initiatives. This is a unique role, that will curate measurement
strategies for enterprise-based - - -media programming across
disease states. They will partner closely with the media agency and
other key constituents in the CMO organization to develop
audience-centric, insight-driven media optimization programs to
improve marketing ROI. The ideal candidate is a data-driven,
strategic consultant that will apply years of experience in data
analysis to translate reporting with a focus on delivering
measurable financial results across the globe.In this newly created
role, -the Sr. Manager, Media Measurement and Optimization, will be
a critical member of creating and building a new program,
functionality, and capability within Pfizer. Must leverage strong
cross-functional abilities to collaborate effectively with several
key business partners both internally and externally. - -Newly
founded team responsibilities encompass all aspects of media data
and analytics reporting, including driving forward an integrated
cross-channel measurement program, audience analytics, content and
site behavior, and optimization recommendations. Collaborate with
Strategy, Performance & agency teams on optimization reports, and
process improvements. - - -While the primary focus of the role will
be on media reporting and optimization reports, this role will also
be responsible for SME across their assigned media objectives and
vertical. To be successful in this role, the candidate will seek
cross-stakeholder insights and perspectives from and collaborate
with the following teams:Work directly with agency partners to
review and translate media optimization reporting to business
objectives. - - -Implement the newly created media measurement
framework, introducing new standards to Pfizer, enterprise wide
across both patient and provider campaigns. -Leverage insights,
reporting, and data, in partnership with agency analytics partners,
to provide strategic and tactical recommendations that tie
performance to improved business and customer outcomes.Partner with
Commercial Analytics team to translate MROI insights into - -
-data-driven recommendations to improve media performance.Drive
integration and translation to shift media reporting from channel
and diagnostic to insightful and actionable insights that are
audience-led and consider site and creative performance.Partner
closely with analytics 3rd -party providers to spec out program
goals, delivery, and ensure advanced analytics are holistically
incorporated to tell a performance story aligned to the customer
journey.Steward implementation and evolution of key learning and
standardization documentation and playbooks to shepherd media
measurement best practices and drive integration across all Pfizer
groupsDrive HCP media analytics best practices, across data
transfer needs through script lift and MROI performance. - - -
-RESPONSIBILITIES: -Drive media measurement strategy across paid,
owned and earned channels, translating data into insights and
actions for key stakeholders internally.Develop deep understanding
of Pfizer products and Therapeutic Area landscape, in an effort to
orchestrate the optimal portfolio media and audience strategies.
-Leverage audience data across patient and provider, to analyze
campaign performance. -Oversee dashboard and data visualization
practices, to ensure clean and clear storytelling. -Drive best
practices in translating website performance to the overall
performance journey and understanding correlation to script lift.
-Translate media data taxonomy and meta-data best practices to
media analytics data design and requirements. -Act as successful
role model for Pfizer Values (Courage, Excellence, Equity and Joy)
by providing ongoing coaching and guidance to other employees to
help them achieve their potential.QUALIFICATIONS:BASIC
-QUALIFICATIONS7+ years Marketing or Media experience in a
professional environment.BS Degree in Marketing, Business, or
equivalent experience - -Broad knowledge of the pharmaceutical
industry and healthcare environment, specifically with an
understanding of healthcare claims data and its application to
marketing optimization -Deep understanding of media data KPI
calculations & definitions -Understanding of data-driven media
planning and buying approaches globallyExpertise in
Analytics/Martech/Business Intelligence platforms or BI software
such as: Datorama, Tableau, Adobe, Snowflake, SQL, Crossix, IQVIA,
Symphony Health Solutions, etc.Experience translating data insights
into actionable recommendations for executive decision-making.Deep
familiarity with media and vendor landscape and application of
media trends in powering business results, as well as media data
source and taxonomy expertise -Experience with leading agencies,
technology companies, or consulting partners in advertising and
marketing tech.Proven ability to work collaboratively across
multiple teams. -Exceptional interpersonal skills and mastery of
working in a matrixed environment.Excellent communication skills;
can articulate complex concepts to a diverse audience.Creative,
innovative problem solver who leads with insights derived from
data.Strong writing, presentation and influencing skills.PREFERRED
-QUALIFICATIONSPrior experience in media analytics, healthcare
claims data, and HCP data, especially digital mediaDemonstrates a
breadth of diverse leadership experiences and capabilities
including: the ability to influence and collaborate with peers,
develop, and coach others, oversee and guide the work of other
colleagues to achieve meaningful outcomes and create business
impact.Other Job Details:Last day to Apply: June 10, 2024.Eligible
for Relocation Assistance: NOWork Location Assignment:
-Collegeville, PA or New York, NYThe annual base salary for this
position ranges from $117,300.00 to $195,500.00. In addition, this
position is eligible for participation in Pfizer's Global
Performance Plan with a bonus target of 17.5% of the base salary
and eligibility to participate in our share based long term
incentive program. We offer comprehensive and generous benefits and
programs to help our colleagues lead healthy lives and to support
each of life's moments. Benefits offered include a 401(k) plan with
Pfizer Matching Contributions and an additional Pfizer Retirement
Savings Contribution, paid vacation, holiday and personal days,
paid caregiver/parental and medical leave, and health benefits to
include medical, prescription drug, dental and vision coverage.
Learn more at Pfizer Candidate Site - U.S. Benefits -
(uscandidates.mypfizerbenefits.com). Pfizer compensation structures
and benefit packages are aligned based on the location of hire. The
United States salary range provided does not apply to Tampa, FL or
any location outside of the United States.Relocation assistance may
be available based on business needs and/or eligibility.Sunshine
ActPfizer reports payments and other transfers of value to health
care providers as required by federal and state transparency laws
and implementing regulations. - These laws and regulations require
Pfizer to provide government agencies with information such as a
health care provider's name, address and the type of payments or
other value received, generally for public disclosure. - Subject to
further legal review and statutory or regulatory clarification,
which Pfizer intends to pursue, reimbursement of recruiting
expenses for licensed physicians may constitute a reportable
transfer of value under the federal transparency law commonly known
as the Sunshine Act. - Therefore, if you are a licensed physician
who incurs recruiting expenses as a result of interviewing with
Pfizer that we pay or reimburse, your name, address and the amount
of payments made currently will be reported to the government. - If
you have questions regarding this matter, please do not hesitate to
contact your Talent Acquisition representative.EEO & Employment
EligibilityPfizer is committed to equal opportunity in the terms
and conditions of employment for all employees and job applicants
without regard to race, color, religion, sex, sexual orientation,
age, gender identity or gender expression, national origin,
disability or veteran status. - Pfizer also complies with all
applicable national, state and local laws governing
nondiscrimination in employment as well as work authorization and
employment eligibility verification requirements of the Immigration
and Nationality Act and IRCA. -Pfizer is an E-Verify employer.
-This position requires permanent work authorization in the United
States.Marketing and Market ResearchSummaryLocation: United States
- New York - New York City; United States - Pennsylvania -
CollegevilleType: Full time
Keywords: Pfizer, Harrisburg , SENIOR MANAGER, MEDIA MEASUREMENT AND OPTIMIZATION, Executive , Collegeville, Pennsylvania
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