Sr. Director, New Product Planning and Evidence Generation
Company: CSL Behring
Location: King Of Prussia
Posted on: September 26, 2024
Job Description:
CSL Behring is seeking a Sr. Director, New Product Planning &
Evidence Generation (US Commercial Marketing) to lead a fast and
growing rare disease portfolio for the CSL Behring Franchise. The
Sr. Director, New Product Planning & Evidence Generation will
report to the Vice President of US Marketing for CSL Behring and is
a member of the US Marketing Leadership Team. This leader will work
across the organization including various executive leaders for CSL
Behring and will be responsible for defining and implementing the
new product planning & go to market commercial plans for pre-launch
assets at 3 years from launch. Additionally, this position will be
responsible for closely collaborating with multiple teams and
people including marketing leadership, US Medical affairs, US
Health Care Systems teams, global partners, and external key
opinion leaders to identify data generation ideas consistent with
the lifecycle management priorities for the CSL Behring portfolio.
Lastly, this individual will also partner with teams from Global
Commercial Development, Clinical Research and Regulatory Affairs to
ensure North America is represented on all future decisions for
future assets. This leader should embody the CSL leadership
capabilities with their daily work to include; Think Beyond, Build
Bridges, Unleash Outcomes, Ignite Agility, Inspire the Future and
Cultivate Talent. Lastly, this individual will report to the Vice
President of Marketing, US and work closely with the North America
Leadership as well as the leadership of CSL to ensure business
objectives are achieved for the franchise. Main Responsibilities
and Accountabilities :
- Work cross functionally with in-line franchise leaders and
other partners to effectively identify, frame and organize clear
commercial plans for future launch assets ( 3 years to launch) for
the US markets and select global markets
- Complete pre-launch project activities and deliverables for
region and global team (including Vice President of Marketing,
International Region)
- Execute prelaunch plans & deliverables for future assets
including but not limited to global positioning, core messaging,
creative, pre-launch activities including market development
initiatives as well as input to early working labeling team
- Lead activities and events to build internal awareness and
capabilities required for long term success for launch and marketed
brands (IEGP / LCM plans)
- Coordinate and ensure alignment on resources, budgets, and
timelines for assigned initiatives.
- Implement process improvements and tracking of key metrics to
increase internal efficiencies.
- Partner internally with marketing, HCS, medical affairs, global
partners and US stakeholders to support development and
commercialization of portfolio
- Develop internal and external customer relationships that
successfully drive business objectives
- Lead a team of people to ensure a culture of trust and respect
is established while ensuring pre-launch planning commitments are
achieved
- Identifies and coordinates current and future needs/ideas for
evidence generation and champions ideas across commercial and
medical leadership for evaluation
- Translates new brand evidence into brand strategy to maximize
opportunities in driving appropriate patient usage
- Able to lead and influence across functions and levels to guide
optimized development for future commercial success
- Demonstrated ability to develop strategies and establish
relationships with stakeholders to build out presence for CSLB in
new therapeutic areasHas responsibility for oversight and effective
management of all team members (i.e. direct and indirect reports)
to include but not limited to the following:
- Annual objective setting
- Mid-year and end of year reviews
- Coaching and mentoring as appropriate
- Employee development
- Recruitment, selection, and development of talent
- Managing, directing & measuring work on an ongoing basis.
Provides timely constructive feedback to ensure quality of work
meets or exceeds company standard.
- Assures proper staff assignment and timely completion of
appropriate training. Position Qualifications and Experience
Requirements: Bachelor's degree (required), MBA or MS/PhD
(preferred).Minimum 12 years' healthcare experience with at least 8
years' pharmaceutical/ biotech sales and marketing experience.
Record of accomplishment in strategic and tactical/brand marketing
roles. Experience in launching new and growing established
products. Experience leading and managing teamsStrong
problem-solving, analytical, written/verbal communication, and
presentation skills.Ability to influence without authority and
successfully collaborate with business partners across the
organization.Top-tier consulting experience/portfolio planning,
preferably in a strategic or commercial roleMarketing experience
across multiple therapeutic areas is required, preferably with
commercial launch experience in multiple therapeutic marketing and
/ or commercialization preferred.Understanding and prior experience
of high-cost biologic commercialization and reimbursement,
specifically buy and bill for hospital and clinic setting
preferredPrior direct responsibility or support in the
commercialization of a gene therapyLeadership of commercial
execution and delivery with administrative healthcare stakeholders
and clinicians required.Prior channel experience - payor marketing,
account management associated with large organized systems of care
preferred. Advanced understanding and experience with commercial
operations & coordination with across internal teams. Our Benefits
CSL employees that work at least 30 hours per week are eligible for
benefits effective day 1. We are committed to the wellbeing of our
employees and their loved ones. CSL offers resources and benefits,
from health care to financial protection, so you can focus on doing
work that matters. Our benefits are designed to support the needs
of our employees at every stage of their life. Whether you are
considering starting a family, need help paying for emergency back
up care or summer camp, looking for mental health resources,
planning for your financial future, or supporting your favorite
charity with a matching contribution, CSL has many benefits to help
achieve your goals.Please take the time to review our benefits site
to see what's available to you as a CSL employee. About CSL Behring
CSL Behring is a global leader in developing and delivering
high-quality medicines that treat people with rare and serious
diseases. Our treatments offer promise for people in more than 100
countries living with conditions in the immunology, hematology,
cardiovascular and metabolic, respiratory, and transplant
therapeutic areas. Learn more about CSL Behring . We want CSL to
reflect the world around us As a global organization with employees
in 35+ countries, CSL embraces diversity and inclusion. Learn more
about Diversity & Inclusion at CSL. Do work that matters at CSL
Behring!
Keywords: CSL Behring, Harrisburg , Sr. Director, New Product Planning and Evidence Generation, Executive , King Of Prussia, Pennsylvania
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