Digital Marketing Communications Specialist

Company: Structured Communication Systems Inc
Location: Washington
Posted on: April 24, 2025

Job Description:

Spearhead and lead integrated digital marketing campaigns from concept to execution for an award-winning IT solution provider.Structured Communication Systems is a leading information technology consultancy and systems integrator. We are experts at architecting and implementing secure and reliable solutions for delivering business applications, ensuring business continuity, enhancing data center performance and efficiency, enabling mobile workers, securing information assets and providing information security and governance.Structured has an immediate opening in Clackamas, Oregon or Spokane, Washington for a Digital Marketing Communications Specialist that will be responsible for managing various digital channels and tools by creating, optimizing, and measuring campaigns, working with the sales team to generate pipeline through digital marketing efforts, developing, implementing, and measuring digital marketing strategies and tactics to drive online visibility, traffic, and lead generation.Essential Duties and Responsibilities

• Plans, creates, executes, and measures comprehensive digital marketing campaigns across various channels, including email marketing, social media, and pay-per-click (PPC) advertising.
• Designs and executes email marketing campaigns to nurture leads, drive conversions, and enhance customer retention.
• Collaborates with cross-functional teams to align digital strategies with overall sales and marketing objectives and the company's growth goals.
• Develops, implements, and manages social media strategies and campaigns to create content that increases brand awareness, engagement, and follower growth.
• Monitors and analyzes social media metrics to optimize performance and identify opportunities for improvement.
• Develops, curates, and deploys compelling content to attract, engage, retain customers, and promote sales.
• Creates and manages a digital marketing calendar to ensure timely delivery of campaigns and content.
• Organizes and manages a customer database as well as regularly works within Salesforce.
• Gathers the materials necessary to understand the project and competition in the area such as literature or previous marketing campaigns; analyzes these materials to determine the most effective communications technique.
• Works with Structured's third-party marketing partners and the Director of Marketing to create, manage and optimize paid advertising campaigns on Google ads and other relevant channels.
• Prepares and manages appropriately segmented lists within Structured's email marketing platform.
• Works with the sales team to effectively transition sales-qualified and sales-ready leads generated from email marketing and digital advertising campaigns.
• Monitors and reports on email performance metrics.
• Collaborates with Structured's third-party marketing partners and the marketing director to monitor budgets, analyze results, and adjust strategies to maximize return on investment (ROI).
• Utilizes analytics tools to track and analyze the performance of digital marketing campaigns.
• Generates regular reports with key performance indicators (KPIs) and actionable insights to inform decision making.
• Follows the current policies and procedures for tracking activities in Structured's various CRM/service delivery tools.
• Additional duties as assigned.
• Promotes and maintains a high standard of customer service at all times.
• Demonstrated ability to work in a fast-paced, deadline-driven environment.
• Fosters and maintains relationships with internal teams, customers, and vendors.
• Ability to work independently on assigned tasks, accept direction on given assignments, problem-solve items of a dynamic nature and optimize the marketing team's potential, efficiency, and capabilities.
• Excellent verbal and written communication skills.
• Strong organization and time management capabilities and multitasking, and decision-making skills.
• Innovative thinker with a keen eye for detail and identifying trends.
• Metrics-driven marketing mind with an eye for creativity.
• Familiarity with the concept of account-based marketing (ABM).
• Ability to maintain and continually develop accurate product knowledge, stay current with new social media sites and strategies, web technologies, and digital marketing trends and strategies to implement new technologies when developing campaigns and updating current campaigns.Education and ExperienceBachelor's degree (B.A. or B.S.) from a four-year college or university in marketing, business, communications (journalism/PR), or a related field, or 3 - 5 years related experience and or training; or equivalent combination of education and experience.
  • Knowledge of current IT industry trends and best practices with a solution provider or value-added reseller is preferred.
  • Previous experience in digital marketing with a focus on strategy development, execution, and revenue generation.
  • Experience developing, implementing, and managing marketing plans and campaigns.
  • Strong understanding and proficiency with digital marketing channels, tools, and analytics.
  • Experience and familiarity working with one or more marketing automation platforms, such as HubSpot or Marketo.
  • Experience with search engine optimization (SEO) analytics and search engine marketing (SEM) techniques is preferred.
  • Experience with Salesforce, Marketing Cloud, and Account Engagement is preferred.
  • Familiarity with the Adobe Creative Cloud suite (especially Photoshop, InDesign, Illustrator and/or Premiere Pro).
  • Experience with social media, especially LinkedIn, is preferred.Physical DemandsThe physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.Work is generally sedentary in nature, but may require frequent standing, walking, talking, and hearing. Frequent use of phones, computers and other general office equipment is required. While performing the duties of this job, the employee will be required to lift and/or move up to fifty (50) pounds.Working ConditionsThe working conditions characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.Work is regularly performed within an office environment, with standard office equipment available; the office work environment, lighting and temperature are generally moderate.CompensationOur organization provides a full compensation package that facilitates development and growth. The benefits package includes medical, dental, vision, group life and AD&D insurance, and long and short-term disability coverage and 401(k). We also provide training on mutually agreed upon professional goals through a combination of self-study courses, formal training, and on-the-job training. Obtaining industry based certifications is highly encouraged.***We are interested in all qualified candidates that are eligible to work in the United States. However, we are not able to sponsor visas.**** Structured is an Equal Opportunity Employer with a strong commitment to supporting and retaining a diverse and talented workforce.
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